Media Buyer or Media Sales Representative. What’s The Difference? Earlier in my career I worked as a Senior Account Executive selling media to small and mid-sized business owners. ‘Media’ simply refers to any paid advertising that a media sales rep...
Congratulations to The Fund for Women and Girls on their successful 17th Annual Make a Difference Luncheon and to Kitchen Table Award winner Matrie Johnson, keynote speaker Relay Loper and new Executive Director, Kim Andrews to the Chester County Community. The Fund...
How fortunate we are to have worked with landscape painter Frances Roosevelt, to design a website which revels her talent. Her expressive work draws upon her roots in the Sea Islands of Charleston, SC and her home in Chester County, PA. Her landscape and abstract...
Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers made for their children. Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the...
Integrating Marketing includes branding, advertising, digital marketing, and design. It’s all aspects of your marketing campaign integrated together into one cohesive unit. This strategy focuses on making your branding message consistent across all platforms. The...
With St Patrick’s Day around the corner thoughts turn to what else, beer. Although fewer people have been able to grab a beer in a pub during this pandemic, the global desire for beer prevails. And beer advertising is big business. One company who has been a mainstay...
LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media...
It certainly has been an uncommon year for our business, our clients and our families. We undoubtedly did not anticipate the often overwhelming disruption caused by the arrival of COVID-19, beginning in March of this year. Business shut-downs, healthcare concerns and...
In addition to providing an assist in announcing a new company name, we are happy to reveal the new website we designed and developed for our friends at The Fox Insurance Agencies. Integrating a fresh visual identity with meaningful brand messaging reflects the core...
We are proud to announce that we have been selected by the Society of Women Environmental Professionals (SWEP), Greater Philadelphia Chapter, to launch a strategic rebranding effort with a fresh visual identity and meaningful brand messaging, in an effort to increase...