Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Representative.  What’s The Difference? Earlier in my career I worked as a Senior Account Executive selling media to small and mid-sized business owners.  ‘Media’ simply refers to any paid advertising that a media sales rep...
Female Entrepreneurs Supporting Each Other Through Coronavirus

Female Entrepreneurs Supporting Each Other Through Coronavirus

In addition to providing an assist in announcing a new company name, we are happy to reveal the new website we designed and developed for our friends at The Fox Insurance Agencies.  Integrating a fresh visual identity with meaningful brand messaging reflects the core...
Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...
Big Changes For Google Chrome Starting Feb 15th

Big Changes For Google Chrome Starting Feb 15th

Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...
Super Bowl Ads Cost $5 Million – Do They Still Matter?

Super Bowl Ads Cost $5 Million – Do They Still Matter?

If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...
Looking To Advertise On Netflix?

Looking To Advertise On Netflix?

An increasing number of brands are looking to advertise on Netflix, according to Variety.  The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...