Marketing That Drives Traffic
Digital marketing is a term we have watched evolve for some time but to simplify, it includes any type of marketing that engages a user or customer online. It leverages mobile devices to advertise a product, to influence a decision, or drive traffic to your website. Innovative digital executions may use a multi-platform strategy that can include digital media, social media, paid search, SEO, blogging or email marketing. Today all digital growth comes from increased mobile usage, which means a digital marketing strategy is essential for your business to remain competitive.
Digital banner ads, programmatic, rich media and online videos are effective because they allow us to A/B test multiple campaigns and provide measurable results to swiftly adjust our strategy mid-campaign. Digital media allows for fine tuned audience targeting and allows for more flexible scheduling. It drives traffic to your website from high ranking websites, which helps with SEO.
Mobile responsive email marketing is a cost effective tool to engage customers on all devices, drive repeat business and push traffic to your website. Your message can be easily shared to your social media platforms like Facebook, Twitter, and LinkedIn for quick customer engagement. Integrated properly, email marketing helps build leads by linking customers to landing pages on your website that collect customer data.
Blogs add interest to your website with new information and keep content fresh and search engines happy. Blogs provide serious SEO muscle and should be part of any digital marketing strategy. That’s why every website we build includes a blog. Or we will add a blog to an existing website. Topic ideas and writing blogs can be challenging and time consuming. We offer a cost effective approach to keep your blog up-to-date, so why not let us do the heavy lifting?