How We Work:
Media Planning / Media Buying
Media Planning:
We begin by focusing on your advertising goals and establish your geographic
and demographic markets, identifying problem areas and finding solutions. We
use strategic planning to effectively market your business. We develop a schedule
to optimize reach / frequency / coverage / cost and minimize
waste, using the best positioning opportunities to promote your business across
media channels.
Creative Design:
We develop a strong selling message and provide the creative talent to
execute your communication effectively. We develop and produce ad copy
and design for ad campaigns / web
sites and
print collateral with a team of talented professionals. We craft the
advertising for content and image to provide a clear selling message,
branding consistency and impact.
Media Buying:
We deliver to your business the skill and relationships to buy media
efficiently, maximizing your advertising spending. We negotiate the
best media placement opportunities for your business, utilizing value-added
options. We put your schedule in place, traffic all artwork / deadlines
and serve as gatekeeper to all media representatives to save your business
time.