How We Work:
Search Engine Optimization (SEO)
Goal Identification:
We determine your SEO goals to ensure our search engine optimization strategy will strengthen
your marketing potential.
Full Web Site Assessment and Evaluation:
We create and submit your sitemap feeds to Google Webmaster Tools, Yahoo
Site Explorer and Live Search Webmaster Center. This allows us to gather
data regarding the performance of your site and its importance on the
Internet.
Competitive Analysis:
We research your competition and business trends to determine SEO strategies and web site optimization tactics and how the competition rankings compare to yours.
Google Analytics Scripts:
We initiate Google analytics and conversion tracking to access content, marketing and optimization report.
Keyword Analysis:
We conduct research selecting the most relevant and targeted search terms and keywords that will drive the most targeted traffic to your web site. We perform live test campaigns to qualify our data regarding search volume trends and traffic estimate.
Web Site Optimization:
We ensure your web site is optimized for both search engines and visitors, allowing both visitors and web crawlers easy access to each page of your site. We use keyword-rich content, title tags and meta tags, improved internal linking, alternative navigation paths, and many other search engine and user friendly tools that focus on both the content and the code to maximize potential.
Off-Page Optimization:
We include manual submission and registration with all top search engines and directories and a comprehensive link-building program aimed at maximizing your link popularity. We develop a link exchange tool, which allows for exchange links with other trusted web sites.
Program Analysis and Monthly Reports:
We conduct monthly reviews of your rankings in the search engines for your selected keywords and overall effectiveness of the SEO program.