An increasing number of brands are looking to advertise on Netflix, according to Variety. The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...
An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
