Target: Antiques and fine art enthusiasts and collectors in the Mid-Atlantic region, with the primary emphasis in the Philadelphia region.
The Chester County Historical Society is a non-profit organization located in West Chester, Pennsylvania and features a history center that includes exhibits, letters, diaries and documents found in libraries and archives. Its mission is to preserve and share the stories of the region’s past.
The CCHS’s Annual Antiques Show is the largest community and fundraising event held by CCHS each year. Since 2009 Sugartown Communications has provided consulting services, media research, media planning and media buying for this event that is an integral part of CCHS’s annual development efforts.
Sugartown Communications leveraged its media relationships and experience to reshape a modest local media footprint into a results driven large-scale campaign targeting the seven county Philadelphia market area. Our campaign integrated a wide range of traditional and online media, while keeping within strict budget parameters. This included print advertising, digital banner ads, cable television, broadcast radio, Internet radio and media sponsorships.