Target: High-income well educated families living in the Philadelphia suburbs, specifically parents who are considering a private school education for their child.
Westtown School is a Quaker Pre-K – 12th grade co-ed private college preparatory day and boarding school founded in 1799. Westtown School was looking for a new approach on how to increase attendance during Open House events to have a positive impact on enrollment. There is considerable competition within this market and Westtown School endeavored to refocus, create new messaging and needed new ideas on where to place their message.
Sugartown Communications consulted closely with Westtown School’s Admission team to strategize on forward thinking ideas. We provided media planning and media buying, integrating a plan of traditional media and online media, which delivered a strong campaign that provided greater audience reach and frequency of messages.
Sugartown Communications arranged a television interview for a prominent Westtown School faculty member which helped elevate their brand and provided wide scale publicity. We developed sponsorship opportunities between Westtown School and high profile community events as part of an overall marketing tactic. Our combined efforts were successful in meeting their objective for increased Open House attendance and enrollment.
- Brand Strategy
- Media Research
- Media Planning
- Media Buying
- Radio and Television Copywriting
- Public Relations