About

We Love What We Do

Based outside of Philadelphia, PA, Sugartown Communications is a team of brand builders, media buyers, copywriters, graphic designers, web developers and SEO specialists whose mission is to work with SMB’s to help build their brand.

All of the players on our team have worked for big agencies in the past, but these days are inspired to work for an agency that is big enough to be full-service, but small enough to get up close and personal.

We bring strategy, creativity and technology to the table. We have a complete understanding of paid media, the impact of timing, the placement of messages and the talent to tell your story.

We work closely with each client as a partner. We listen. We treat your business as if it were our own. And we estimate all projects up front, so there are no surprises. But most of all, we are here when you need us.

Our Female Founder

Joan Ford Goldschmidt started off as a journalist writing for local newspapers and regional magazines and quickly discovered she might need food and perhaps one day a better car. So she accepted a position as an account executive in media sales. Working with a diverse group of business owners she found it both interesting and meaningful to help them understand how to promote their businesses.

For Joan, how to market a business is intuitive. However, during her 23-year tenure as an account executive, she saw many business owners struggle between running their business while balancing the demands of how to market their business. In many cases what they lacked was an organized marketing action plan. They needed a solution.

Joan founded Sugartown Communications in 2007 with the purpose to educate business owners on how to grow their brand using innovative and integrated advertising tactics. She surrounds herself with a team of experienced creative and technical professionals who work hard each day to deliver results to our clients and who she continually reminds, “ I expect you guys to tell me if I am doing something really stupid.”

What’s Up With The Leaves?

Every now and then something happens in your life that takes you from moving in one direction, spins you around and points you down a new path. Joan, our formidable female founder, was in the middle of one such life change pondering her next step, sitting on her back porch drinking coffee.  Lost in thought with ideas percolating a beautiful tree caught her eye.  A tall stunning tree whose leaves burst with brilliant color each autumn.  It provided inspiration.

A little investigation revealed that “Sugartown” was named after one of two things. The debate stated it was either after the Sugar Maple tree, which is known for its great strength and amazing fall color. Or maybe it was named after Eli Shugart, a 19th century tavern keeper who was located at the crossroads of a historic village. After consideration Joan opted to brand her company after the Sugar Maple (as opposed to a tavern). It seemed like a good fit for an ad agency whose mission is to help businesses grow big, stay strong and look brilliant.

Our Services

 

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