Remember and Honor

Remember and Honor

For Americans, Memorial Day is a significant holiday that allows us to honor the men and women who have died in military service to the United States.  While its roots are deeply solemn, commemorating those who made the ultimate sacrifice, the phrase “Happy Memorial...
What is an Advertising Media Plan?

What is an Advertising Media Plan?

An advertising media plan is a comprehensive blueprint that outlines how, when, and where a business intends to deliver its marketing messages to its target audience. Its primary function is to ensure that the advertising reaches the right people at the right time    ...
Copywriting vs. Content Writing

Copywriting vs. Content Writing

In the digital marketing landscape, the terms “copywriting” and “content writing” often surface, sometimes interchangeably. However, while both involve the craft of writing, they serve distinct purposes and require different skill sets....
Is LinkedIn Considered Social Media?

Is LinkedIn Considered Social Media?

LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media...
Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Representative.  What’s The Difference? Earlier in my career I worked as a Senior Account Executive selling media to small and mid-sized business owners.  ‘Media’ simply refers to any paid advertising that a media sales rep...
Make A Difference

Make A Difference

Congratulations to The Fund for Women and Girls on their successful 17th Annual Make a Difference Luncheon and to Kitchen Table Award winner Matrie Johnson, keynote speaker Relay Loper and new Executive Director, Kim Andrews to the Chester County Community. The Fund...
The Paintings of Frances Roosevelt

The Paintings of Frances Roosevelt

How fortunate we are to have worked with landscape painter Frances Roosevelt, to design a website which revels her talent.  Her expressive work draws upon her roots in the Sea Islands of Charleston, SC and her home in Chester County, PA. Her landscape and abstract...
Fear Is Not An Option

Fear Is Not An Option

Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers made for their children.  Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the...
Integrated Marketing In Plain English

Integrated Marketing In Plain English

Integrating Marketing includes branding, advertising, digital marketing, and design. It’s all aspects of your marketing campaign integrated together into one cohesive unit.  This strategy focuses on making your branding message consistent across all platforms. The...
Beer Ads:  A Brief History

Beer Ads: A Brief History

With St Patrick’s Day around the corner thoughts turn to what else, beer. Although fewer people have been able to grab a beer in a pub during this pandemic, the global desire for beer prevails.  And beer advertising is big business. One company who has been a mainstay...