Advertising Campaigns That Build Brands
The creative team is the engine that drives any advertising agency. They are tasked to generate inspired concepts and execute advertising campaigns that deliver results. Brainstorming ensues. Ideas percolate. Our team knows technology is changing every day and they adapt. Deadlines are part of our day-to-day. It’s a wild ride but there is a process, and it begins with questions.
What are the objectives?
This is the big picture of what you want to achieve from your campaign. It requires seeing creativity from a business perspective with long term thinking in mind.
Who are you talking to?
It is imperative to clearly define the audience you want to reach. What do they think about you now? What do you want them to think? What do you want them to do? These essential elements direct copywriting, photography, graphic design and videography.
What is the message?
What is the single most persuasive argument? What are the reasons to believe the message? What tone and manner should the copywriter use? How can we show the message through photography, graphic design or video?
Where will the message be delivered?
Is the final product a print ad campaign? If yes, how much space do we have for copy? Will it translate well to digital banner ads? Is there a radio buy in the mix? Will the concept work in a television commercial? Will photography be repurposed for a website?
……… And when do we need it?
Creative Services
- Brand Strategy
- Collateral Systems
- Graphic Design
- Advertising Campaigns
- Direct Mail Campaigns
- Copywriting
- Billboards
- Radio Scripts
- Television Commercials
- Blog Content Development
- Email Design and Copywriting
- Press Releases
- Photography
- Videography & Drone Videos
