What Is An Advertising Media Plan?

What Is An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...