Why Your Business Needs SEO

Why Your Business Needs SEO

Boost Your Online Presence:  The Power of SEO In today’s digital age, having a strong online presence is no longer optional—it’s essential. Search Engine Optimization (SEO) is the cornerstone of any successful digital marketing strategy. Here’s why investing in SEO is...
Remember and Honor

Remember and Honor

For Americans, Memorial Day is a significant holiday that allows us to honor the men and women who have died in military service to the United States.  While its roots are deeply solemn, commemorating those who made the ultimate sacrifice, the phrase “Happy Memorial...
Is LinkedIn Considered Social Media?

Is LinkedIn Considered Social Media?

LinkedIn As Social Media for B2B:  An Underutilized Powerhouse for Professional Growth and Networking. LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they usually refer to platforms like...
Programmatic Media 101

Programmatic Media 101

Understanding Programmatic Media: How It Works and Why It Benefits Small Businesses Understanding Programmatic Media Programmatic media buying uses algorithms and automated software to purchase advertising space through real-time bidding auctions. This approach places...
Integrated Marketing In Plain English

Integrated Marketing In Plain English

Integrating Marketing includes branding, advertising, digital marketing, and design. It’s all aspects of your marketing campaign integrated together into one cohesive unit.  This strategy focuses on making your branding message consistent across all platforms. The...
Beer Ads:  A Brief History

Beer Ads: A Brief History

With St Patrick’s Day around the corner thoughts turn to what else, beer. Although fewer people have been able to grab a beer in a pub during this pandemic, the global desire for beer prevails.  And beer advertising is big business. One company who has been a mainstay...