Is LinkedIn Considered Social Media?

Is LinkedIn Considered Social Media?

LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media...
What Is An Advertising Media Plan?

What Is An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Rep?

Media Buyer or Media Sales Representative.  What’s The Difference? Earlier in my career I worked as a Senior Account Executive selling media to small and mid-sized business owners.  ‘Media’ simply refers to any paid advertising that a media sales rep...
Make A Difference

Make A Difference

Congratulations to The Fund for Women and Girls on their successful 17th Annual Make a Difference Luncheon and to Kitchen Table Award winner Matrie Johnson, keynote speaker Relay Loper and new Executive Director, Kim Andrews to the Chester County Community. The Fund...
The Paintings of Frances Roosevelt

The Paintings of Frances Roosevelt

How fortunate we are to have worked with landscape painter Frances Roosevelt, to design a website which revels her talent.  Her expressive work draws upon her roots in the Sea Islands of Charleston, SC and her home in Chester County, PA. Her landscape and abstract...
Fear Is Not An Option

Fear Is Not An Option

Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers made for their children.  Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the...