What is an Advertising Media Plan?
An advertising media plan is a comprehensive blueprint that outlines how, when, and where a business intends to deliver its marketing messages to its target audience. Its primary function is to ensure that the advertising reaches the right people at the right time ...
Media Buyer or Media Sales Rep?
Media Buyer vs. Media Sales Representative: Understanding Their Roles and How They Can Benefit Your Business In my early career as a Senior Account Executive, I sold various media to small and mid-sized business owners. ‘Media’ encompasses any paid...
Programmatic Media 101
Understanding Programmatic Media: How It Works and Why It Benefits Small Businesses Understanding Programmatic Media Programmatic media buying uses algorithms and automated software to purchase advertising space through real-time bidding auctions. This approach places...
Super Bowl Ads Cost $5 Million – Do They Still Matter?
If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...