The Benefits of Blogging for Business and Marketing
Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
Apple’s New iOS Update Impacts Digital Marketing
In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that will have large effects on the ad tech industry and will create new winners and losers , according to an article...
The Spooky Season Spending To Reach Highest In Survey History
According to the National Retail Federation 2017 Halloween spending is predicted to reach a record $9.1 billion. That is frightfully good news for retailers who are looking to bounce back after a slow start. The NRF has been conducting its annual Halloween survey...
What Is The Function of An Advertising Media Plan?
An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...