The Benefits of Blogging for Business and Marketing
Business blogging is a marketing tactic that leverages the online practice of blogging in order to increase a company’s Internet visibility. Strategic business blogging has the potential to yield a number of benefits such as driving new traffic to your website,...
Apple’s New iOS Update Impacts Digital Marketing
In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that will have large effects on the ad tech industry and will create new winners and losers , according to an article...
Political Groups Flood TV with Ads Targeted by Household
Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
The Impact of Local Media on the 2016 Presidential Primary Campaign
According to a recent report by Hitwise, local media sources remain to be a dominant source of information for active voters in the 2016 presidential election cycle. Historically, local media has been the most effective tool for candidates to engage with grassroots...