What Is An Advertising Media Plan?

What Is An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...
Programmatic Media 101

Programmatic Media 101

What is Programmatic Media? Programmatic media buying, marketing and advertising uses algorithms and automated software to purchase advertising space during real time bidding auctions. Its objective is to place highly targeted direct response display banner ads across...
Big Changes For Google Chrome Starting Feb 15th

Big Changes For Google Chrome Starting Feb 15th

Expect more digital marketing challenges when Google Chrome’s built-in ad blocker will go live on February 15, according to Verge.com. Earlier this year, Google announced that it would be integrating an ad blocker into Chrome to cut down on spammy or intrusive...
What are the benefits of Mobile Optimized Email Campaigns?

What are the benefits of Mobile Optimized Email Campaigns?

We have been building, managing and collecting data on email marketing campaigns for many years and have keep a watchful eye on the significant increase in the number of emails opened on mobile devices. Dashboard analytics provide clear data on the breakdown of opened...