Is Your Email Marketing Mobile Optimized?

Is Your Email Marketing Mobile Optimized?

We have been building managing and collecting data on email marketing campaigns for many years and have kept a watchful eye on the significant increase in the number of emails opened on mobile devices. Dashboard analytics provide clear data on the breakdown of opened...
Main Line Media News Reader’s Choice Award

Main Line Media News Reader’s Choice Award

There is nothing sweeter than being voted the “ best.” On Wednesday June 14, during a reception hosted by the Wayne Art Center, our long time client and friends at Wallace Landscape Associates were recognized by Main Line Media News for their achievement as Best...
The Importance Off Online Customer Reviews

The Importance Off Online Customer Reviews

In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...
Political Groups Flood TV with Ads Targeted by Household

Political Groups Flood TV with Ads Targeted by Household

Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
Who’s Tuned In: How Various Demographic Groups Listen To Radio

Who’s Tuned In: How Various Demographic Groups Listen To Radio

According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...