![Main Line Media News Reader’s Choice Award](https://www.sugartowncommunications.com/wp-content/uploads/2017/06/Best-of-Main-Line-2017-logo-3-768x859.jpg)
![Main Line Media News Reader’s Choice Award](https://www.sugartowncommunications.com/wp-content/uploads/2017/06/Best-of-Main-Line-2017-logo-3-768x859.jpg)
![The Importance Off Online Customer Reviews](https://www.sugartowncommunications.com/wp-content/uploads/2017/05/iStock-497320920-1-e1497647003406.jpg)
The Importance Off Online Customer Reviews
In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...![Political Groups Flood TV with Ads Targeted by Household](https://www.sugartowncommunications.com/wp-content/uploads/2016/11/illustration-640x640.png)
Political Groups Flood TV with Ads Targeted by Household
Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...![The Impact of Local Media on the 2016 Presidential Primary Campaign](https://www.sugartowncommunications.com/wp-content/uploads/2016/04/iStock_000071780003_Small-768x507.jpg)
The Impact of Local Media on the 2016 Presidential Primary Campaign
According to a recent report by Hitwise, local media sources remain to be a dominant source of information for active voters in the 2016 presidential election cycle. Historically, local media has been the most effective tool for candidates to engage with grassroots...![Who’s Tuned In: How Various Demographic Groups Listen To Radio](https://www.sugartowncommunications.com/wp-content/uploads/2016/03/iStock_000073937957_Small-768x511.jpg)
Who’s Tuned In: How Various Demographic Groups Listen To Radio
According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...![Advertising at Super Bowl 50](https://www.sugartowncommunications.com/wp-content/uploads/2016/02/iStock_000056533274_Large-1024x646.jpg)