According to a recent survey conducted by market research company Ipsos, 53% of adults between the ages of 18 and 64 regularly use two or more social media platforms. Facebook, Twitter, Pinterest and Instagram are the most commonly used platforms amongst the surveyed demographic.
The research study found that user’s selection of social media platforms aligns with different needs and interests. Facebook is considered the most accessible resource to learn about breaking news, sports and politics as well as staying connected and communicating with friends and family. Users visit twitter in order to keep up with celebrity-based and pop culture topics. Pinterest is considered a social community for discovering creative inspiration, exploring hobbies, developing organizational systems, and shopping