Optimize Your Google Business Profile
Rank Higher With an Optimized Google Businesss Profile What is Google Business Profile ? A Google Business Profile (GBP) is a tool for businesses and organizations to manage their online presence across Google, including Search and Maps and is part of a local SEO...
Is LinkedIn Considered Social Media?
LinkedIn As Social Media for B2B: An Underutilized Powerhouse for Professional Growth and Networking. LinkedIn is one of the most effective social media tools available today. However, when most people talk about social media, they usually refer to platforms like...
Business Blogging for SEO
Boost Your SEO with Strategic Business Blogging Business blogging is a powerful marketing tactic that leverages the practice of content writing to enhance your company’s online visibility. A well-executed blog strategy can drive new traffic to your website,...
Media Buyer or Media Sales Rep?
Media Buyer vs. Media Sales Representative: Understanding Their Roles and How They Can Benefit Your Business In my early career as a Senior Account Executive, I sold various media to small and mid-sized business owners. ‘Media’ encompasses any paid...
Programmatic Media 101
Understanding Programmatic Media: How It Works and Why It Benefits Small Businesses Understanding Programmatic Media Programmatic media buying uses algorithms and automated software to purchase advertising space through real-time bidding auctions. This approach places...
Integrated Marketing In Plain English
Integrating Marketing includes branding, advertising, digital marketing, and design. It’s all aspects of your marketing campaign integrated together into one cohesive unit. This strategy focuses on making your branding message consistent across all platforms. The...
Beer Ads: A Brief History
With St Patrick’s Day around the corner thoughts turn to what else, beer. Although fewer people have been able to grab a beer in a pub during this pandemic, the global desire for beer prevails. And beer advertising is big business. One company who has been a mainstay...
2020: What A Year
It certainly has been an uncommon year for our business, our clients and our families. We undoubtedly did not anticipate the often overwhelming disruption caused by the arrival of COVID-19, beginning in March of this year. Business shut-downs, healthcare concerns and...