Main Line Media News Reader’s Choice Award
There is nothing sweeter than being voted the “ best.” On Wednesday June 14, during a reception hosted by the Wayne Art Center, our long time client and friends at Wallace Landscape Associates were recognized by Main Line Media News for their achievement as Best...
The Importance Off Online Customer Reviews
In today’s competitive marketing climate you might ask, “ how important are on-line reviews to shoppers and customers.” It turns out VERY IMPORTANT. According to Invesp, 90% of customers read online reviews before visiting a business and here are some observations:...
Political Groups Flood TV with Ads Targeted by Household
Addressable TV advertising – the ability to show different ads to different households while they are watching the same program – is being employed heavily this election cycle. According to recent data collected and published by Ad Age, there are 36 states where...
The Impact of Local Media on the 2016 Presidential Primary Campaign
According to a recent report by Hitwise, local media sources remain to be a dominant source of information for active voters in the 2016 presidential election cycle. Historically, local media has been the most effective tool for candidates to engage with grassroots...
Who’s Tuned In: How Various Demographic Groups Listen To Radio
According to Audio Today: Radio 2016 – Appealing Far and Wide, a recent media and entertainment research study conducted by Neilson, 93-percet of American adults listen to the radio on a weekly basis. The study analyzed adult consumers (organized by age, gender, race...
Advertising at Super Bowl 50
On Sunday, February 7th the Denver Broncos and Carolina Panthers face of at the NFL Super Bowl 50. This year’s celebrated media event will be broadcast by CBS, and is expected to attract at least 114 million viewers across cable and digital platforms. This year...
2016 Marketing Trends
According to a recent survey conducted by marketing company Selligent and Strong View, businesses will be increasing their marketing budgets in 2016. Brands will be focusing on increased engagement, integration, and data sources via comprehensive marketing strategies....