Bud Light’s Dilly Dilly Wins Attentiveness Bowl

Bud Light’s Dilly Dilly Wins Attentiveness Bowl

If you’re going to pay $5 million-plus for a Super Bowl ad, you really hope that people watching the game pay attention to it, right? And it is a gamble, what with all the parties, drinking, and bathroom breaks, not to mention football that could potentially distract...
Super Bowl Ads Cost $5 Million – Do They Still Matter?

Super Bowl Ads Cost $5 Million – Do They Still Matter?

If you live in the Philadelphia region, right now you are thinking about the Philadelphia Eagles and Super Bowl LII. Not since the 2004 season have the Birds made it to the NFL championship match up and it was then, as it is now, to the New England Patriots. And while...
Looking To Advertise On Netflix?

Looking To Advertise On Netflix?

An increasing number of brands are looking to advertise on Netflix, according to Variety.  The growing demand comes as brands seek to adapt to declining traditional TV viewership and a rise in cord cutting. Netflix accounted for 40% of total over-the-top (OTT) US...
Apple’s New iOS Update Impacts Digital Marketing

Apple’s New iOS Update Impacts Digital Marketing

In September of 2017 Apple released new changes to Safari with Apple iOS 11 called “Intelligent Tracking Prevention,” which will bring changes that  will have large effects on the ad tech industry and will create new winners and losers , according to an article...
The Spooky Season Spending To Reach Highest In Survey History

The Spooky Season Spending To Reach Highest In Survey History

According to the National Retail Federation 2017 Halloween spending is predicted to reach a record $9.1 billion. That is frightfully good news for retailers who are looking to bounce back after a slow start. The NRF has been conducting its annual Halloween survey...
What Is The Function of An Advertising Media Plan?

What Is The Function of An Advertising Media Plan?

An advertising media plan is a strategy for marketing your business using certain media channels to achieve a specific business goal. It is important to have a clear objective in order to have a successful outcome. A typical marketing objective could be to gain new...